The Be Road Safe Africa program, a collaboration between Puma Energy and Amend, aims to improve road safety for primary school children across Sub-Saharan Africa. The program focuses on education and community engagement to raise awareness among students, policy makers and the general public about the importance of road traffic injuries as a public health concern in Sub-Saharan Africa.

Activities Through 2024:

• Countries: Botswana, Tanzania, Zambia, Zimbabwe
• Key Activities:
  • Launch Meetings: Introduced the program to key stakeholders.
  • Road Safety Education: “See and Be Seen” lessons improved student safety awareness at primary schools.
  • Drawing Competitions: Reinforced safety messages creatively, with prize ceremonies for engagement.
  • Be Road Safe Africa Clubs: Trained student Ambassadors for peer education.
  • Kids’ Courts: Empowered students to educate traffic violators.

2024 Impact:

• Reached over 9,000 students with measurable improvements in safety knowledge.
• Strengthened partnerships with local governments and communities.

Plans for 2025:

• Continuation and expansion: Continuing the program in Botswana, Tanzania, Zambia, Zimbabwe, and launching activities in Mozambique and South Africa.